My journey with technology began in 2000 as a university student: eight hours a day behind the screen, on a connection that never went past 56 kbps, with every riyal of pocket money going to dial-up. It was never a passing hobby — it was the start of a lasting relationship with code and screens.
I studied accounting at King Khalid University in Abha, but my passion lived elsewhere. I taught myself programming and design, built websites, and kept a personal blog from 2005.
I worked in IT project management at the IT office of the First Health Cluster in Dammam, where I learned how complex requirements become systems that work in the real world.
Today the two paths have met: I founded B2P — Bit to Pixel, a digital solutions studio, and built AdFluxa from scratch all the way to the App Store and Google Play. I believe a good product is not measured by how beautiful the idea is, but by whether it works — every day — for real people.